Having seen the continued growth of ecommerce to the rise of experiential retail, the past few years have become a reflection of changes and overall transformative potential of the retail industry. As retail trends continue to evolve in 2019, so do customer loyalty trends and programs. Retailers have therefore continuously shaped their loyalty programs to meet evolving customer expectations. This has, as a result, induced a customer wallet full of loyalty cards. While, improving loyalty programs through providing beneficial customer features is a target for most of the retailers, having many rewards cards in the wallet, as rewarding as they may be, is aggravating for many reasons.
Therefore, we introduce “Kartela” a mobile application that has numerous features and options that facilitate customer buying process and behavior. Kartela comes as a digital form of loyalty cards and programs, printed brochures, and store offers and sales. It also allows you to find the origin of the products you want to purchase as a customer by showing where the product comes from and where it is made. Kartela’s newest feature is the digitization of any type of offer generated by stores, shops or individuals through online forms. Through Kartela, any individual can have access to brochures, new offers and sales announcements without the need to search for them or go to the stores to get them.
The marketing analysis Tenton conducted brings to fore the need for an app like Kartela. Through three main pillars of the analysis, Tenton initially identified the need for digitization of loyalty cards, secondly the need for online brochures and various offers and thirdly the need to know the origin of the product. The smartest way to do it was, of course, through an app that allows customers to access their loyalty cards whenever they want with minimum effort. Not only did this facilitate the buyer, but it also benefited the loyalty card providers through furnishing them with precise data on customer behavior regarding loyalty programs. The fact that Kartela allows users to store all their loyalty cards easily in their smartphones rather than in their wallets, is beneficial in both ways: client wise and business wise.
The app is provided for free for both android and iOS users. You create an account and scan all the loyalty cards that you want to be in your phone, where they are stored and can be usedt anytime by just scanning the barcode from the digitized card. You can also check the origin of the product by just scanning the barcode of the product and it immediately tells you where it came from. Additionally, the online brochures and offers are listed in a catalog-like form where you can scroll and search whatever store, brochure or offer that you are interested in.
The application’s goal is to help towards transforming business and organizational activities, processes, competencies and models to fully leverage changes and opportunities of a mix of digital technologies and their accelerating impact across Kosovan society in a strategic and prioritized way.